EMAIL MARKETING | TESTING | BRAND DEVELOPMENT | UX/UI | PROTOTYPING | ILLUSTRATION | SOCIAL MEDIA

REVOLUTIONIZING CUSTOMER EDUCATION: TRANSFORMING A MILLION-DOLLAR SKINCARE COMPANY WITH A DIGITAL MAKEOVER

During my time as an in-house senior brand designer at Beauty Bioscience, a million-dollar skincare company, the focus on customer education stood as a pivotal strategy. Spearheading this initiative within the realm of email marketing, I orchestrated a revolution in engagement metrics by blending storytelling with refined design aesthetics. By conceptualizing and implementing captivating seasonal and promotional campaigns, we witnessed a remarkable $110 million revenue surge in 2019, marking one of BB's most prosperous years.

Through the creation of impactful assets, online sales flourished, with the segment now representing 50%-60% of the entire business. Collaborating closely with stakeholders and cross-functional teams, I ensured a unified visual brand identity across digital and print media, infusing consistency in style, voice, and tone throughout all channels. This holistic approach not only elevated customer engagement but also cemented the company's position as an industry leader in skincare, setting the stage for continued growth and success.