PRINT DESIGN | CAMPAIGN CONCEPTS | EDITORIAL DESIGN
BEAUTY EVENT CAMPAIGN editorial
for Neiman Marcus
The Beauty Event is an in-store and online promotional event that occurs each season at Neiman Marcus. The campaign consists of in-store signage and displays, an editorial mailer, and other printed pieces. There are also supporting email banners and site updates rolled out by the web design team using the provided artwork and concepts.
The editorial mailer is considered the anchor piece of the campaign as it contains the most content and uses all of the campaign imagery, so the concept phase always begins with this. After attending presentations by the beauty buyers and gathering which products and trends will be featured in the campaign, I collaborated with the art director and copy editor on photography, design, and editorial story ideas.
SPRING 2017 BEAUTY EVENT
In crafting the editorial design for the Spring 2017 Beauty Event book, the primary focus was on highlighting the expertise of Neiman Marcus Beauty Insiders. Color blocking and distinct typography were strategically employed to draw attention to key insider insights, making them visually prominent within each category. By using these design elements effectively, the book not only emphasized the expertise of Neiman Marcus Beauty Insiders but also enhanced readability and engagement, ensuring that customers could easily access and benefit from the insider knowledge shared throughout the pages.
SPRING 2018 BEAUTY EVENT
The Spring 2018 Beauty Event celebrates the end of the winter season with products that focus on rejuvenation, repair, self care, and pops of color. These stories are illustrated through the unique "shelfie" photography. The highlighter graphic elements incorporated throughout the book help to accentuate the idea of a beauty guidebook.
May 2018 BEAUTY EVENT
The May 2018 Beauty Event continues to evolve the "shelfie" concept by pairing images of clean, minimal counters and shelves with portrait-style "selfies". These images feature women in the process of their beauty routine using various different products for different occasions.
