PRINT DESIGN | PACKAGING DESIGN

SHOPPING BAG DESIGN
for Neiman Marcus

Tasked with redesigning the iconic shopping bag for Neiman Marcus, I honed in on bold typography and neutral colors to ensure versatility against any seasonal backdrop. Furthermore, several of the concepts also integrate the iconic NM butterfly icon, adding a touch of brand recognition and elegance to the overall aesthetic. The redesigned bag not only elevated the brand's visual identity, but also enhanced the overall shopping experience for customers.